McKinsey meets Madmen
Growth is vital. Local to regional; regional to national; national to global; successful to significant. As the heat’s turned up, listen to the debate between operations and marketing. Product vs. Brand. Function or Form.
Regardless how it’s described, we see the two as one. Our role is to find answers for the whole equation. Growth that artfully marries making a promise with flawlessly keeping a promise. Then accomplishing necessary changes by guiding the organization through careful transition.